摘要：国外的真人秀节目，特别是竞技，生存类节目，虽然不可避免地掺杂了“性”和“残酷”等元素，但节目中通过参与者的表现所自然流露出来的真诚，坚持与勇敢，是社会主流所极力希望推广的价值观。普通人通过亲身参与能深刻体会到这些精神，观众也能在电视机前受到激励和感染。相比枯燥的教条，这种方式的价值观宣传，效果要明显得多。
2009年度《英国达人》亚军“苏珊大妈”虽然备受争议，但通过“苏珊大妈”从一个“爆粗口”的邋遢小人物，到一名符合主流价值观的，举止文明的优雅女士转变的过程中，节目的积极导向得以体现。此外，许多生活常识也被贯穿到了一些真人秀节目中，如紧急救援类“社会新闻式”电视节目和纪实电视剧，就向观众传递了有关知识，指导人们在遇到各种紧急情况时，应如何避免和救助他人；生活方式类节目帮助人们更好的经营生活，改善生活；新兴的生活体验类节目则帮助人们实现梦想，给予人们了解他人生活的机会，从而增进不同生活圈中人与人之间的了解和理解。
反观我国的真实类电视节目，虽然总在强调节目的积极因素和导向性质，但在服务社会，服务公众方面缺乏一些实质作为。当然，欧洲真实类电视节目带有强烈的西方社会色彩，我们应根据国情灵活的借鉴，以期在节目中更好地体现中国社会文化的特色和价值取向。
关键词:真人秀 积极 导向 价值观
abstract:Foreign a reality show, especially competitive, survival kind of program, although inevitably doped "sex" and "cruel" and other elements, but show the performance by the participants of the nature is revealed, persistence and brave, sincerity is the mainstream of society have strongly hope promotion values. Ordinary people through the firsthand can realized profoundly these spirit, the audience can also in front of the TV is stimulated and infection. The boring dogma, compared the values of this way, the effect to obvious propaganda.
Annual the British 2009 runner-up " Susan aunt" although controversial, but through the "Susan aunt" from a "critical coarse" of untidy little people, to an accord with the mainstream values, the elegant lady manner civilization in the process of transformation, show positive guidance being embodied. In addition, many life common sense was also throughout to some a reality show, such as emergency relief "social news type" of television programs and documentary series, is passed to the audience about knowledge, guiding people to meet many emergency, how should avoid and salvage others; Lifestyle kind of program to help people better business life, improve life; Emerging life experience kind of program is helping people realize the dream, give people understand others of the chance to live, thus promoting different place among the people in the know and understand.
In the real kind of TV programs in China, though always emphasize the positive factors and orientation program in nature, it serves the public service society, about the lack of some essence as. Of course, the European real class TV programs with strong western society colour, we should according to the current flexible, and references in the programme better embody the Chinese social culture and value orientation.
key words:Reality show Positive Orientation Values
