Hans • Vermeer’s Skopos Theory and Verschueren’s Linguistic Adaptation Theory are the theories on which the author bases the present paper. In this chapter the author will review the two theories as follows....

This paper mainly from the angle of linguistic relativity shows the interaction of language and thought by studying people’s understanding and association of cultural images of Chinese and English proverbs....

This paper tries to make a contrastive study of some major color words in English and Chinese and find out the causes for these differences and further explore the cultural elements behind the different connotations between Chinese and Engli...

Cultural contrast should be incorporated into the foreign language teaching curriculum. During cross-cultural communication one should seek common ground while acknowledging the differences, and keep flexible. This thesis is aimed to give ad...

In the long course of the development of human history, animals usually keep a close relation with human beings and influence human existence and development deeply. The close relation results in human complex feelings of fondness, sympathy ...

loanwords from English have always been changing in line with the times, including their translations. Therefore, in order to assist people to accept them, it is meaningful for us to make a latest research on the translations and development...

With economic globalization and fierce competition in the market, advertisement becomes essential for today international business promotion. In fact, advertisement plays a very important role in selling products. A successful advertisement ...

As the product of culture, advertisement can show the close relationship between language and culture. As the important part of culture, language is the carrier and expression form of culture. And advertising language is a special art form w...