从文化差异的角度浅析品牌翻译_英语论文.doc

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  • 更新时间:2014-04-05
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Abstract: There are profound cultural differences in English and Chinese brand names. The troubles cultural differences brought should not be ignored. Brand name translation is not just a transition from source language into target language. It is a conversion between two distinct cultures. This paper studied brand translation from the perspective of cultural differences, and put forward concerning tactics. It aims to make a contribution to the establishment and development of new markets for brands.

Key words: brand name translation; cultural differences; translating methods and skills

 

摘要:英汉品牌名存在着巨大文化差异。文化差异引发的问题不容忽视。品牌名的翻译不仅仅是从源语言到目标语的转换,它是两种不同文化之间的交流。本文从文化差异的角度研究其对品牌翻译的影响,并且提出了相应的翻译策略,旨在为品牌新市场的开拓出一份力。

关键词:品牌名翻译;文化差异;翻译方法