Abstract:The financial crisis swept the whole world. The auto industry is affected most by the financial crisis .G.M is on the brink of bankruptcy, while the Toyota and other auto giants are also facing the problems of survival. Chinese auto industry has also suffered damage under the economic crisis. However, in 2008, BYD--a Chinese auto brand, still has fresh vitality. BYD replaces the expensive foreign production lines with self-developed equipments and a large number of workers engaging in producing. BYD solve the problem of cost control, overmatching the other domestic counterparts in the cost area. BYD also adopts their own design, based on the original high-tech to upgrade them in order to achieve their technological innovation. What’s more, BYD uses its own advantages in the financial crisis to seize the chance of electric vehicles and to give a solid foundation for its future development. Undoubtly, the success of BYD has brought the rich enlightenment to other auto companies on how to improve themselves, solve their own problems under financial crisis, enhance their competitiveness, control the cost and how to advance the technique to survival under the financial crisis.
Key words: financial crisis；BYD；auto industry; enlightenment；survival
摘要：金融危机席卷全球，汽车工业首当其冲。通用汽车濒临破产，丰田等汽车巨头也举步维艰，成长中的中国汽车产业也遭受了重创。比亚迪，一个在金融危机中依然焕发朝气的中国汽车品牌。本文通过比亚迪为例，研究其成功之道。比亚迪通过自主研发的设备和大量参与生产的工人取代了昂贵的国外生产线，有效地解决了国内同行成本控制难的问题；还通过自主设计、依托集团原有高新技术推动汽车产业升级等做法实现了技术创新。比亚迪还利用自身优势在金融危机下抢占了电动车的先机，为其以后的发展打下了坚实的基础。对于如何通过改进自身存在的问题以增强竞争力，如何在技术和成本上控制得当来度过汽车业的“寒冬”，比亚迪的成功无疑是为深陷金融危机的汽车厂商提供了生存之道的启示。
关键词:金融危机；汽车产业；比亚迪；启示；生存之道
