Abstract：From the aspects of presents-giving in major festivals, daily life and important ceremonies, this paper explores the differences in presents-giving etiquettes and customs between China and Western Countries. It tries to reveal the deep reasons of the cultural differences. By using the comparative and contrast analysis method, the paper introduces the presents-giving in major festivals, daily life, and important ceremonies in China and Western countries and main reasons of being difference, then discusses the different origins of gifts-giving, religious beliefs, value concepts, customs and habits. The thesis aims at strengthening cultural consciousness and the skill of cross-cultural communication, so as to reduce and avoid misunderstandings and conflicts in the daily and cross-cultural communication. It may guide and regulate the etiquette and behavior in modern society.
Keywords: Presents-giving；Cultural difference；Festival；Communication
中文摘要：文章从节日送礼、日常送礼及重要仪式送礼的角度，挖掘了中西方在送礼礼节和习俗上的差异，揭示出中西方文化在较深层次上的差异性。文章运用对比和比较的研究方法，介绍中西方在主要节日，日常生活及重要仪式上的送礼及其造成差异的主要原因，探讨中西方送礼文化在起源，宗教信仰，价值观和风俗习惯方面存在的差异性。文章旨在增强中西方文化意识和跨文化交际能力，减少和避免讲英语者在日常交流和跨文化交流中的误解和冲突，对指导和规范现代社会中文化交流的礼节和行为有一定的现实意义。
关键词：送礼；文化差异；节日；交流
