Abstract:Benefit statement, as a form of introducing the advantage of a kind of services or products, is broadly used in business occasions. An appropriate benefit statement may bring more opportunities for sales. This paper aims to analyze the benefit statements from 17 famous corporations’ websites, in the perspective of pragmatic deixis, including the definition of benefit statement, person deixis, time deixis and place deixis.
Good use of benefit statement could serve to draw customers’ attention and motivate them to purchase the products, whilst the employment of pragmatic deixis may enhance the effect.
Key Words: Benefit Statement, Pragmatic Deixis, person deixis, time deixis, place deixis.
摘要:利益陈述作为一种推荐的形式，在商务活动中被广泛运用。在国际化趋势愈发迅猛的今天，恰当的利益陈述句能为企业敞开机遇的大门。然而对于如何撰写符合西方语言风格的利益陈述语言的研究却难以寻觅。本文将从英语语用指示理论的角度分析17个国际知名企业在其网站上出现的利益陈述句，探寻其语言组织的方式和风格，作为撰写利益陈述的学习样本。本文将分别对利益陈述的定义和特点，语用学指示理论进行介绍，并从时间指示，空间指示，和人物指示三个方面对语用指示在利益陈述句中的运用予以解读。
利益陈述的意义在于引起顾客对产品的兴趣和购买的欲望，而语用指示在其中的运用促进了这种效果的实现。
关键词：利益陈述，语用指示，时间指示，空间指示，人物指示
