Abstract:As the world famous brand, IBM—— the international business machine, its development is not always plain sailing. At the beginning of 1930s， the IBM also confronted the operational peril of the bottleneck. What were the problems cumbered IBM? What kind of strategies did IBM adapt to make itself head off the danger finally? During the critical time, what kind of role did the corporate culture play? What is the kernel of its corporate culture? How did the IBM team members take their corporate culture into realistic transactions? Why could it pull up IBM’s slacks? Nowadays, under the background of having entered the WTO, as a developing country, what kind of bottle-neck does China affront? Are there any misunderstandings or misapplications in the construction of corporate culture in China? How can the Chinese companies play a stronger and more competitive role in the world market?The following thesis will take IBM for an example to focus on its corporate culture by anatomizing its 4 layers——the psychic layer, the institutional layer, the behavioral layer, and the substantial layer, and reveal their common core, that is, the altruistic spirit.
Key words: corporate culture, altruistic spirit, the psychic layer, the institutional layer, the behavioral layer, the substantial layer
摘要:为何一个如此庞大的大象企业能在激烈的竞争市场中屹立百年而不倒呢？IBM的发展历程也并非一帆风顺，在20世纪30年代初，IBM也面临瓶颈的发展危机。是什么阻碍了IBM的发展？又是怎样的策略使得它最终化险为夷？其中，企业文化的力量起了怎样的作用？ IBM企业文化的核心是什么？IBM人是怎样通过行动体现自己的企业文化精髓的?中国在当前加入WTO的大背景下，面临着怎样的发展瓶颈？中国企业在发展思路及管理策略上是否存在误区？中国企业如何做大做强，如何走出去，出路何在？从IBM的企业文化中体现的利他精神，中国企业文化建设能得到怎样的启示。本文将以IBM为例，透过其企业文化中的利他精神的积极作用在IBM实践中的具体体现——对内以人为本的管理和对外高质量的顾客服务，阐明IBM至今仍能巍然不倒地屹立于市场的原因。并由此启迪，对当今中国企业面临现状进行研究分析，并且提出如何更好地建设从其自身发展需要特点出发的企业文化的设想。
关键词: 企业文化；利他精神；精神层；制度层；行为层；物质层
