Abstract：Nowadays, with the continuous development of the communication between China and Western countries, Western food culture especially the “Fast Food Culture” symbolized by McDonald’s, KFC and Pizza Hut which are widely appreciated by consumers, has become part of the Chinese natives’ dietary life. Influenced and inspired by the popularity of Western food culture, Chinese dietary enterprisers have gradually changed the traditional methods of management into the current ones. In this paper, the writer is going to introduce the Chinese and Western food cultures, discuss the differences between Chinese and Western food cultures, and take Kiessling and McDonald’s as examples to describe the current phenomenon and effects of Western dinners and Western fast food in China, in order to draw a conclusion on some inspirations to Chinese dietary enterprisers by Western food culture, according to choice of the location for operation, improvement of service, adaptation to consumers of different ages, and learning from Western cooking yet preserving of native dietary features.
Key words: Western food culture; Chinese food culture; differences; Western dinners; Western fast food; inspirations
中文摘要：如今，随着中西方交流的不断增加，西方饮食文化，尤其是以麦当劳、肯德基、必胜客为代表的西方快餐文化逐渐进入了国人的生活，并且获得广大消费者的喜爱。受西方饮食文化在中国盛行的影响和启示，中国餐饮业的经营者已经逐渐将企业的经营管理方式从传统转变为新潮。本文通过介绍中西方饮食文化，以及中西方饮食文化的差异，并结合以起士林为例的西式正餐和以麦当劳为例的西式快餐在中国的普及现象和影响，从店址选择、提高服务质量、适应不同年龄层的消费者以及借鉴西方烹饪技术这四个方面，总结出西方饮食文化给中国餐饮业经营者带来的若干启示。
关键词: 西方饮食文化；中国饮食文化；差异；西式正餐；西方快餐；启示
