Abstract:This study aims to investigate the application of euphemism in the business communications. Euphemism is a quite important linguistic phenomenon. Euphemism is the substitution of mild or vague or roundabout expression for harsh or blunt or direct one. In business communication, business people use euphemisms to express their views, suggestions or wishes, so that they may better establish a good business environment. Furthermore, their intended purpose could be achieved more easily. The paper is written from the perspective of the definition, the importance, functions and expression methods of euphemisms in the business communications. The study concludes that readers can achieve their goals better by using euphemisms during business communications.
Key words: euphemism; business communication; function; expression methods
CONTENTS
Abstract
中文摘要
1. Introduction1
2. Euphemism.1
2.1 Definition of Euphemism
2.2 Importance of Euphemism in Business Communication
3. Functions of Euphemism in Business Communication.3
3.1 Function of Avoiding Taboo
3.2 Function of Expressing Courtesy
3.3 Function of Concealing Truth
3.4 Function of Self-protection
4. Methods to Express Euphemism...7
4.1Voice Expression-Passive Voice
4.2 Interrogative Sentence
4.3 Negation
4.4 Temporal Expressions-Past Tense &Subjunctive Mood
4.4.1 Past Tense
4.4.2 Subjunctive Mood
5. Conclusion11
Bibliography.13
Acknowledgements..14
