Abstract:An advertisement is part of our contemporary world. Advertisers pay for advocating their products and service, persuading potential customers into buying them. An advertisement is oriented towards the public, which initially introduced products and service in a specific and concrete way. The advance of science and technology has extended the functions of advertisements, which negotiate with customers, persuade them by appealing to them in the aspect of emotion. Printed cosmetics advertisements are typical of these double functions. Interpersonal meaning is concerned with how people use language to express their views, to establish and maintain relationship with addressees, to make impact on their behavior and even to change their view. The thesis, based on the analysis of printed English cosmetics advertisements, illustrates how sentence structures, modality and personal pronouns realize the function of negotiation and points out that mood and positive lexical items perform the function of persuasion. The study of cosmetics advertisements will benefit our interpretation of this type of advertisements and provide advertisers with some advice as to take appropriate strategies to realize interpersonal meaning.
Key words： Printed cosmetics advertisements interpersonal meaning negotiation persuasion
Contents
Abstract
摘要
Chapter one Introduction-1
1.1 English Cosmetics Advertisements-1
1.2 Background of the Research-1
1.3 Significance of the Research-1
1.4 Structure of the Thesis-2
Chapter Two Literature Review-3
2.1 Interpersonal Meaning-3
2.2 Existing Situation of Printed English Cosmetics Advertisements from Abroad-4
2.3 Existing Situation of Printed English Cosmetics Advertisements in China-5
Chapter Three Negotiation in Printed English Cosmetics Advertisements-7
3.1 Negotiation Realized by Sentence Structures-7
3.2 Negotiation Realized by Modality-8
3.3 Negotiation Realized by Personal Pronouns-10
Chapter Four Persuasion in Printed English Cosmetics Advertisements-12
4.1 Persuasion Realized by Mood-12
4.2 Persuasion Realized by Positive Lexical Items-13
Chapter Five Conclusion-14
5.1. Findings-14
5.2. Limitations-14
References-15
