It aims at drawing the attention of publicity translators to the quality of publicity translation and the flexible adoptions of various translation strategies to enhance the acceptability of C-E translation of publicity materials on the par...

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This paper shows the characteristics and current situation of multimedia teaching and illustrates the applications of it. These deepen our understanding to the multimedia technology in order to do the better use of multimedia technology, whi...

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According to the research, it is vital to foster learner autonomy. College students show a positive attitude to autonomous learning and have a strong motivation. Therefore, teachers should pay attention to shifting their role from the contro...

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Through an in-depth study on the personality of the leading character, this paper intends to study the classical figure of Jo, the impact of Feminism to the American society in the civil war and the profound significance of this work....

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This article tries to do a system research on the basis of the results of previous research, and analyzes the appearance of Chinglish, explores the influence of negative language transfer from four perspectives (pronunciation, vocabulary, gr...

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It is then argued that what determines and governs the translation process of public signs is the purpose of the entire translation act which allows flexible choice of translation methods....

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Public speech, as one of the special passage styles, is different from daily conversation, novel, drama and poem. It takes the advantage of spoken language, and abandons the mess and loose of it. It features in the elegance in terms of writi...

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Although it may not be very comprehensive, and there can hardly be a standard for sitcom translation, this thesis is to render some insight into how subtitlers operate in the audiovisual medium and thus offer some help to Chinese subtitlers ...

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Li Qingzhao, a well-known poetess in song dynasty. She was a representation of the elegant restrained style. Her poems are unique, unlike other poets’ works. Her poetry was originally published in seven volumes of shi(traditional poetry) a...

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It cannot replace the traditional teaching. Only the appropriate application can make it more effective in teaching. Combine teaching English and play games together with the concept of a large class for teaching english. Really play the rol...

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This paper also tries to provide useful suggestions for translators in their translation of English headlines, so as to make it possible for the Chinese readers to learn about the world by using the eyes of English news. ...

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It points out that though social environments, class discrimination, miserable experiences, being maltreated and being betrayed by the lover might result in his misfortune, his own weakness and his extreme character are responsible for his r...

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And these differences include communication, protocol, time perception and emotionalism. The third part is the most important part which expatiate the impact of culture on business negotiations.The fourth part is to provide some recommendati...

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Many books have been published to offer guidelines for business negotiation, but they rarely pay attention to Pragmatic Principle in business negotiation. So this thesis aims to analyze concrete cases in business negotiation with Cooperativ...

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Aiming at the problems exsiting in primary school English teaching, this paper probes into factors that influence English teaching and the application of Affective Filter Hypothesis in English teaching in primary schools. It also puts forwa...

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Communication plays its indispensable part in the whole process of business negotiation. Among which described skills, asking skills and answering skills as well as persuasion skills are extremely essential. Therefore, a familiar and flexibl...

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In modern society the ultimate aim of education is "to teach the learners how to learn". Lifelong learning is necessary and English learning is a very important part of lifelong learning. Grammar is a kind of knowledge that can produce knowl...

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In this paper, firstly, the author tries to trace back to the theories relevant to English euphemism and analyze its definition, classification, principles and formation. Secondly, the author focuses on the exploration of social functions of...

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The study of gestures should be complementary to the study of language. The understanding if the gesture should be helpful to the further understanding of the meanings of language. Some professors such as Trompenaars, F.and Hampden-Turner, C...

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Characteristics of universality and diversity of metaphor show the importance of its function in the business field, and comprehension of structural metaphor will be beneficial for business activities, and it is also helpful for economy deve...

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This paper will discuss the obstacles in international business activities, then analyze the causes for the obstacles from the perspective of cultural differences and finally put forward some strategies to solve the obstacles in internationa...

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This paper will demonstrate the English and Chinese kinship terms from sociolinguistics. It will also take the cultural differences as the background to make a further discussion of the translation of Chinese and English kinship terms....

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How to develop students’ interest in learning English is the life of English teaching. According to characteristics of junior middle school students' interest and features of English subjects, this article summarizes and presents teaching ...

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Based on the first-hand pictures of mistranslated public signs, this paper focuses on the analysis and improvements on the current translation of public signs in Changzhou City. Classification and contrastive approaches are adopted to analyz...

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Based on an analysis of some major characters’ views on marriage as well as their choices of spouses, the author of this thesis draws the conclusion that rationality which characterizes Fanny Price in the novel eventually wins irrationalit...

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In conclusion, the distinction between English and Chinese customs to some degree influences the study of oral English for English majors，as it reflects four aspects on culture: festival customs，traditional etiquette，idioms and proverb...

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As globalization continues, people from all around the world contact more easily and closely. Though we may master other languages, there is more we should learn about how to communicate than just about the words we speak....

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the low social position of women, and her parents’ different attitudes towards marriage are the important causes of Jennie’s tragedy. But it is the internal cause, i.e. the weakness in her character, her eager desire for money and positi...

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In the end, this thesis probes into the effective application of metacognitive strategy in teaching listening comprehension for middle schools during the steps of pre-listening, listening and post-listening. Moreover, it attempts to improve...

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Movie is a popular form of art, and it is also a cultural exchange form. In the process of the translation, the translator should fully understand the connotation and the original film title. The translators should have a full understanding ...

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