摘要:上世纪90年代，联合国在里约热内卢召开的纪念人类环境会议上通过的《21世纪议程》，标志着世界进入了“环保时代”，“绿色时代”。绿色时代的到来对世界经济产生了重大的影响，当然，酒店业也不例外。随着绿色营销观念在我国逐步的推广，以及国内外的环保压力下，我国的酒店业也开始慢慢的树立起绿色营销的意识，但对于起步不久的我国来说，酒店业的绿色营销这条道路可谓是任重而道远，本文对国内外酒店业发展历程进行了简要回顾，分析了当前我国酒店绿色营销现状及存在的问题，探讨了未来我国酒店绿色营销的前景及发展对策。
关键词: 环保；绿色营销；酒店业
Abstract:In the 1990s, "Agenda 21" adopted by the United Nations Memorial Conference on Human Environment held in Rio de Janeiro, marking the world has entered the era of environmental protection "," green era ". Green era has had a major impact on the world economy. Of course, the hotel industry is no exception. With the promotion of the concept of green marketing in China has gradually, and the awareness of the environmental pressure at home and abroad, China's hotel industry began to slowly establish a green marketing, but for the fledgling China, the hotel industry green marketing The road is a long way to go. The course of development of domestic and international hotel industry, a brief review and analysis of the current hotel green marketing status quo and existing problems, and discusses the future of our country hotel green marketing and development of countermeasures.
Key Words：Environmental protection；Green Marketing；The hotel industry
