摘要:随着经济的发展，人们消费水平的提高，社会上各种娱乐消费方式琳琅满目。其中会所的类型可以说是多种多样，包括个性会所，专业会所，生活会所。同时，在社会需求和竞争的推动下，各类会所也正在努力创新和完善自己的经营模式。现今市场的竞争不仅是能力的竞争，人才的竞争，实力的竞争，同时也是营销模式的竞争。面对今天的社会市场，金楠汇会所如何在众多的竞争者中脱颖而出，有一套有效的营销模式是我们这个课题研究中需要解决的问题。
金楠汇会所营销模式的研究分析主要包括：对其会所整体概况的介绍，宏观环境对它产生的影响，分析了金楠汇会所的优势、劣势、机会和威胁，从中了解到了金楠汇会所的市场竞争力。通过对金楠汇会所的营销策略和会所营销模式的研究分析，从中发现问题提出对策建议，这些是这个课题需要做的事。
关键词：市场营销 营销模式 会所 金楠汇
ABSTRACT:With the development of economy, people's consumption level is improving, full of beautiful things in eyes various entertainment consumption on society. Chamber type is varied, including personality club, professional club, the club. At the same time, under the impetus of the social demand and competition, all kinds of clubs are also struggling to innovation and improve their business model. Today's market competition is not only the ability of competition, talent competition, the strength of competition, competition is also a marketing model. In the face of today's social market, Jin Nan remit club how to stand out in so many competitors, a set of effective marketing model is that we need to solve the problems in the research of this subject.
Jin Nan remit club marketing mode analysis mainly includes: introduction to the clubhouse overall situation, the macro environment on the impact of it, analyses the Jin Nan club's strengths, weaknesses, opportunities and threats, learns Jin Nan club market competitiveness. Through marketing strategy of Jin Nan remit club and club marketing mode analysis, discovers the problems put forward countermeasures and Suggestions, these are the subject needs to be done .
Key words: Marketing mode of marketing club Jin Nan remit
