【摘要】婚恋剧一直都是电视荧屏上的常青树，加之由于广电总台的干预和限制，宫斗剧、穿越剧，谍战剧的热潮已渐行渐远，因此，家庭婚恋剧在2011年成为荧屏上的绝对主流。婚恋剧越来越受到受众的欢迎，并且已成为我国电视剧市场的主要类型之一。《裸婚时代》这部以“裸婚”话题为主线的电视剧的热播，不仅收获了极高收视率，更引发了受众对裸婚的广泛热议。本文以《裸婚时代》为例，旨在对婚恋剧进行分析研究，从议程设置角度,解读《裸婚时代》热播原因、受众的回应、近期婚恋剧存在的审美困境，从以上三点出发，引导“80”后树立积极的婚恋观，并从理论的维度推进婚恋剧在未来长足、健康的发展。
【关键词】婚恋剧; 裸婚时代; 议程设置; 受众
Abstract: Love and marriage TV serial has always been an evergreen tree on the TV screen.Moreover,the influence of the intervention and limitation of some TV series including Chinese royalty play,time-travel play and spy TV play by the State Administration of Radio, Film and Television serves as a driving force for the booming of love and marriage TV series on the screen in 2011.In effect, love and marriage TV serial has been gaining popularity by audiences with the each passing day.And it has also become one of the major types of TV series market in China.The ‘naked wedding age’,which takes the naked wedding as its topic, has not only gained high ratings,but also led to the hot discussion of the naked wedding among audiences .This paper takes the ‘naked wedding age’as an example aims at doing research and analysis of love and marriage TV series.The paper from the point view of the agenda setting, study on the causes of the high ratings, the audience's response and aesthetic plight of the recent love and marriage TV series so as to guide the generation after 80s establish a positive outlook on love and marriage as well as theoretically promote the stable development of love and marriage TV series in the future.
Key words: Love And Marriage TV Series; Naked Wedding Age; Agenda Setting; Audience
