摘要：本文在相关理论探讨的基础上，以实地调研的资料为根据，通过分析南京市自助旅游发展现状，探讨了自助旅游在南京发展的障碍与困难，并对其自助旅游市场开发提出了一定的建议，即以自助旅游者需求为出发点，提供多样化的旅游服务，推动南京市自助旅游的平稳发展。希望研究结果能为南京市自助旅游市场的开发提供部分参考依据，提升南京整体旅游形象,实现自助旅游平稳持续发展。
关键词:自助旅游; 发展现状; 对策
Abstract: This article based on the discussion of the related theory, take the material which investigates and studies on the spot as the basis. Through the analysis of Nanjing tourism development status, exploring the obstacles and difficulties of self-development of tourism in Nanjing, and helped oneself the tourism market development to put forward some suggestions, namely take helped oneself the tourist demand as the starting point, provided diversification of tourism service，promoted the smooth development of Nanjing City Tourism. The expectation research results can help oneself the tourist market development for Nanjing to provide certain reference, promotes the Nanjing whole traveling image, and realizes the self-service travelling steady sustained development
Keywords: The self-service tours, Developing situations, Countermeasure
