【摘要】我国酒店业发展日益迅速,VIP客户关系管理在现代酒店业的经营管理中随着竞争的加剧备受重视,具有独特的战略意义。本文就VIP客户的来源、分类与等级、对VIP客户的服务管理要点、VIP客户服务管理对酒店的意义来深入研究酒店VIP客户服务管理现状,并对其提出加强改善VIP客户服务管理的建议。
【关键词】酒店、VIP客户、服务、质量管理、
【Abstract】Development of China's hotel industry is growing rapidly,As competition intensifies,VIP customer relationship management in the Modern Hotel industry management pay more attention,has a unique strategic significance. The present article according to VIP client source,classification and grade,the VIP customer service management point,the VIP client service management on the meaning of the hotel thorough research hotel customer service VIP management status, And on the strengthening and improving customer service VIP management recommendations.
【Key words】Hotel, VIP customers, service, quality management