摘要：随着我国社会经济的快速发展和城市化水平的日益提高，人们的游憩需求也在快速地增长，因此城市游憩商业区(RBD)的建设也日益受到重视。本文以具有代表性的南京市夫子庙RBD为研究对象，回顾了夫子庙RBD的发展历程，通过理论研究和实地考察探讨了夫子庙RBD的发展现状、景点及商业店铺的分布以及内外交通的状况，并通过调查分析和逻辑推理讨论了旅游者的消费行为和游憩需求，根据结果分析得出旅游者的游憩需求与夫子庙RBD现状的矛盾与冲突，也就是夫子庙RBD存在的问题和不足，进而对夫子庙RBD的发展和规划提出改良的建议。
关键词：游憩商业区；南京夫子庙；消费行为；游憩需求
Abstract: With the rapid development of our country’s social economy and the urbanization, people’s recreational requirements are growing very fast. Therefore, the construction of the Recreational Business District (RBD) is of increasing concern. The author selected Confucius Temple area as an example to study. This article shows the history of the Confucius Temple area, and explores the development conditions of this RBD. It also tells us the distribution of the scenic spots and commercial stores as well as the internal and external traffic conditions in this area by theoretical investigation and on-the-spot investigation. The tourists’ consuming behavior and the recreational needs data are obtained through an investigation and logical discussions . According to the result of the discussion, the contradictions and conflicts between the needs and the present situation of this RBD are found. Therefore, the problems and shortages of the Confucius Temple RBD are revealed. And recommendations and proposals are suggested to improve the development and planning of Confucius Temple RBD in Nanjing.
Key words: RBD; Confucius Temple; consumers’ behavior; recreational needs
