摘要：随着互联网的蓬勃发展，B2C(Business-to-Customer)企业让消费者能足不出户享受到一站式购物，满足我们的消费需求，因此越来越受到消费者欢迎。对于企业来说，商品价格、商品质量和物流是三个影响消费者选择的主要因素，相较而言，商品的价格与质量是可控因素，而物流配送却存在着不可控的问题：物流关系着B2C企业的运营效率。这是交易过程中最关键环节，因此研究如何提升物流水平，成了京东最应重视的问题。本文将以京东物流案例，浅析京东物流现阶段存在的问题，如差错率高，损货率大、终端服务粗糙，满意度低，订单被拆分，给顾客带来收获不便等问题，提出相应的对策和建议。
关键词：物流 传统物流 电子商务 社区物流
Abstract: With rapid development of internet,B2C is providing an easy access for customers to going shopping without even going out of the home.This way of feeding people's needs is becoming more and more attractive.There are 3 main factors that influence customers to make their own choices while shopping,which are goods price,quality and logistics,the price and quality are adjustable factors,by comparison logistics is uncontrollable,so it can raise a problem related to the business efficiency of theB2C enterprises which is the key process of the trade.Therefore how to improve the logistics matters a lot for KingDong.This article will take KingDong for an example and analyses the issues KingDong has such as high error rate and damaged goods rate so on which have brought a lot of trouble.Finally I will come up with some counter plans and advice for fixing these problems.
Key words: Logistics Traditional logistics Electronic commerce Community logistics
