摘要：后危机时期，江苏纺织服装产业依然面临着复杂多变的出口格局。系统分析了当前纺织服装企业产品出口面临的主要问题：贸易保护主义加剧使得纺织服装业复苏困难重重; 出口以贴牌生产为主，品牌意识淡薄; 原材料价格上涨挤占纺织服装业出口的利润空间; 部分中小民营企业市场敏感性不强。并提出应对的基本措施：企业需提高品牌意识，加大品牌建设和研发；优化产业结构，促进产业结构升级；努力扩大内销市场和新兴市场；积极主动应对贸易制裁；政府要进一步推进法律体制的完善。以求为今后一段时期江苏纺织服装的产品出口提供借鉴。
关键词：纺织服装贸易；主要问题；相应措施
Abstract: Post-crisis period, Jiangsu textile and garment industry still faces complex export pattern. Systems analysis of the current exports of textile and garment enterprises face major problems: trade protectionism is increasing recovery of textile and garment industry makes difficult; OEM-based exports, weak brand awareness; raw material prices squeeze profit margins of textile and garment exports; part of the market sensitivity of small and medium private enterprises is not strong. And propose measures to deal with the basic: companies need to increase brand awareness, increase brand building and research and development; optimize the industrial structure, promote industrial upgrading; efforts to expand domestic markets and emerging markets; pro-active response to trade sanctions; the Government to further promote the legal system perfect. The coming period in order for the textile and apparel exports of Jiangsu Province for reference.
Key words: Textile and clothing trade; the main problem; corresponding measures;
