摘要:在旅游行业中，网络是企业市场推广的重要平台。然而，红海湾旅游区尚停留在传统的推广模式上，未把网络作为营销的工具，依靠着传统的营销为经营企业带来的高成本低效率的宣传和影响。
本设计主要的中心问题是设计适合旅游区长期发展且效果好的的推广方案，也希望借此设计，增强策划和学习能力。整个设计主要包括搜索引擎、微博推广和SKYCC组合营销软件等方式。设计采用了抽样调查的方法进行市场调查，并进行数据分析。同时，通过文献法获得网民对网络应用的比率。
本旅游区推广方案的设计特色在于改变了传统的营销模式，采用百度竞价排名和微博营销策略。此外，利用组合营销辅助工具，减少了各种网上营销中的机械化操作。
设计方案最后建议：旅游区的经营企业调整营销渠道、加强网络应用，壮大营销队伍，通过策划针对性地推广措施，扩大红海湾旅游区的特色和影响。
关键词：旅游区，网络，微博，搜索引擎
Abstract:In the tourism industry, Internet plays an important role in companies' market promotion. However, traditional marketing way still keep deeply in ShanWei red bay tourism zone .It brings high cost but low efficiency for the operational company.
So the key issue is to design efficient marketing proposal, which adapt to the tourist district's long-run development .Besides, the proposal helps the author uplift the ability of scheme and study. In the program, search engine 、micro-blog and software of SKYCC are included. It adopts sample survey to do marketing research and gets the data analysis. Moreover, by means of documentary method, it gets the rate of network application between Netizen.
The special point is to change the traditional way and use Baidu ranked and micro-blog. Besides, using accessorial tool to cut down mechanical operation in network marketing.
At last,it mentions that the operator should adjust their method of promotion and strengthen Internet application. It also emphasis on employing more marketing workers and spreading marketing based on the fact in order to expand the tourism zone's influence and develope its character.
Key Words：tourism area、Internet、Micro-blog、search engine.
选择专业的门户网站后台管理队伍。门户网站是用户了解旅游区的重要渠道，红海湾旅游网站的建设存在一些不足，网站提供的信息量少、网站的更新速度慢。因此，要选择一支能够为用户提供优质咨询服务而且能完善网站功能的队伍很有必要。企业应该挖掘对网站管理经验丰富的人才。
打造强大的网络营销团队，加强旅游区的网络推广工作。作为推广队伍，要有不断创新的精神。不仅要灵巧利用网络工具推广，而且更需要通过一些策划进行针对性的推广。
