摘要：摩托罗拉在中国的营销策略是公司希望实现其营销目标所依据的思维逻辑。营销组合是整个营销策略的重要组成部分，是现代营销学的主要概念之一，是指公司为使目标市场产生预期反应而整合的一系列可控的、策略性的营销工具。营销组合由公司为影响其产品需求而采取的一切措施构成。合理的营销组合是公司用以促进目标市场定位的有效工具。
本文正是基于对营销组合的认识，以中国手机市场为基础，通过分析中国手机市场的竞争结构和摩托罗拉面临的竞争环境，主要从摩托罗拉营销策略的四个组合出发——产品、价格、渠道和促销来揭示摩托罗拉公司2009年前在中国手机市场的营销策略。为摩托罗拉扭转当前形势提供参考，并为中国国产手机厂商突破瓶颈提供借鉴。
论文总共包括五章。首先主要介绍了本文创作的绪论，包括研究背景、研究意义、本文的研究内容等背景信息；设计总共包括六章。首先主要介绍了本文创作的绪论，包括研究背景、研究意义、本文的研究内容等背景信息；第一章为摩托罗拉的简介；第二章介绍了摩托罗拉的竞争分析；第三章是目标市场分析，重点解析了摩托罗拉手机的市场定位策略：
第四章详细介绍了摩托罗拉销售策略分析，对其手机业进行深入的描述；第五章是全文的结论，总结摩托罗拉的不足与改进建议。
关键字：摩托罗拉；手机；营销
Abstract：Marketing strategy of Motorola in China, the company hopes to achieve its marketing goals are based on logic. Marketing mix is the important part of marketing strategy is the key concept of modern marketing, one is the company to produce the desired response target market integration of a series of controlled, strategic marketing tool. Marketing mix to influence the company needs its products all the measures taken to form. Rational marketing mix to promote the objectives of the company's market positioning and effective tool. This article is based on knowledge of the marketing mix, based on the Chinese mobile phone market, China's mobile phone market by analyzing the competitive structure and the competitive environment faced by Motorola, Motorola's marketing strategy mainly from the four combinations starting - product, price, place and promotion to reveal the Motorola mobile phone market in China by 2009 marketing strategy. Motorola to reverse the current situation for the reference, and to break through bottlenecks in China's domestic mobile phone manufacturers to provide reference. Papers, including a total of five chapters. First and foremost the creation of the introduction of this article, including the background information of the research background, significance, this study content; design includes a total of six chapters. First and foremost the creation of the introduction of this article, including the background information of the research background, significance, this study content; first Motorola Introduction; The second chapter describes Motorola's competitive analysis; The third chapter is the target market analysis, focusing on resolution Motorola mobile phone market positioning strategies:Chapter IV details the Motorola sales strategy, in-depth description of the mobile phone industry; The fifth chapter is the conclusion of the full text, summary of Motorola's deficiencies and recommendations for improvement.
Key words：Motorola; Marketing; mobile
