关键词：电子商务 网络团购 团购模式 创新
ABSTRACT:As a new type of network shopping pattern, network group purchase has experienced from small to large in China, a developing process from single to system. Starting from the connotation of network group purchase and characteristics, characteristics of the life service commodity class, group purchase site navigation classes and group purchase platform such as the three kind of network group purchase mainstream pattern, and in view of the existing domestic network group purchase market competition environment, product quality and safety problems, and put forward corresponding countermeasures, to provide reference for promoting the benign development of market of domestic network group purchase.. Group purchase industry has been the favorite of consumers since the rise, but now the network group purchase website variety, easy for customers to choose see things in a blur. But also in the group purchase industry must have a long-term plan. Now ordinary single group purchase mode and can not attract the attention of customers, to become the eyes of the public are pursued the group purchase website is more difficult. So this paper is devoted to the study of group purchase innovation mode, find out more novel group purchase mode in Chinese existing group purchase mode. Industry competition intensifies, the development of group purchase group purchase quietly change, parties to a build-up of pressure makes the group purchase mode must adapt to the new trend of development.
Keywords：Electronic Business；Network group purchase；Group purchase mode；Innovation...