摘要：自改革开放以来，我国针对外资来华企业的政策由最初的中外合资企业逐渐放宽成外资独立企业，逐渐放开外资企业进入中国市场的限制，同时，中国各方面呈现出快速发展特征,尤其是科技、经济、文化等方面，伴随着新一轮的世界经济博弈，跨国公司逐渐扩大其在全球范围内的经营，凭借着强大的品牌效应，丰富的零售经验，先进的人事管理系统以及电子商务的高速发展等很多方面的优势逐渐形成对中国本土企业强大的威胁，同时，这些跨国公司在中国市场的发展也为本地企业的发展提供了一定的发展经验。对跨国公司在中国市场的发展现状以及前景研究对于研究有利于更加清晰的认识到跨国公司国际化、全球化的发展速度。
关键词：外资企业 跨国公司 发展经验 发展现状 前景
Abstract: Since the Chinese government carry out the policy of the reform and opening up, the policy towards foreign investment enterprises from the initial joint venture gradual relaxation of foreign investment into independent enterprises, foreign-funded enterprises to enter the restricted gradual liberalization of the Chinese market, while showing various aspects of China's rapid development features, especially technological, economic, and cultural aspects, along with a new round of world economic game, gradually expanding its operations in multinational companies worldwide, with a strong brand, extensive retail experience, advanced personnel management system and e-commerce advantage of the rapid development, while these developments multinational companies in the Chinese market but also for the development of local enterprises to provide a certain amount of development experience.For multinational companies in China market development status and prospects of research for the study in favor of a more clear understanding of the pace of internationalization of transnational corporations, globalization.
Key words: China e-commerce multinational company
