摘要：婚恋交友类节目在我国的电视节目形态中，已经有很长的的历史了，节目形式也由原来的单一性向现在的多样化变化，节目的内容也越来越娱乐化。目前我国的婚恋交友类节目已经发展成为更有吸引力和感染力的文化娱乐节目，不但让观众体验到真实情感，更引起了社会大众对于婚恋观、人生观的探讨及评论。本文以热播节目《非诚勿扰》为例，分析了婚恋交友节目的节目设置模式，以及其收视率居高不下的原因，并且分析了其带来巨大社会反响的问题及原因。
文章第一部分解读了《非诚勿扰》的叙事模式，分析了其人物设置、叙事设置、冲突设置；第二部分着墨于《非诚勿扰》带来的社会反响与思考。
关键词：婚恋交友类节目， 《非诚勿扰》， 解读， 叙事模式
Abstract：Romantic dating kind of program in China's TV show form, has a long history, show by the original oneness form to the diversification of now the contents of changes, show more and more is also more entertaining. At present our country's romantic dating kind of program has become more attractive and appeal of cultural entertainment, not only let viewers to experience true feelings, the more caused social public discussion about the marriage, the outlook on life and comment. Based on popular programs "blame sincere not faze" as an example, analyzed the romantic dating show programs, as well as the mode Settings ratings high reason, and analyzes its enormous social repercussions problems and causes.
The first part of the reading "the sincere not faze" narrative mode, analyzes the character set, narrative Settings, conflict Settings; The second part ink forme in "the sincere not faze" bring social repercussions and thinking.
Key words：Romantic dating kind of program， 《If You Are The One》，interpretation.， Narrative mode
目前，就国内的婚恋交友类节目而言，《非诚勿扰》称得上是最成功也最具影响力的一档节目了。该档节目推出之后收视率节节攀高，在省级卫视收视竞争最激烈的周末晚间时段稳居第一,年平均收视率高于3%，在各大频道电视剧一扫天下的形势下，尤为令人欣喜。究其成功原因，我个人认为有以下两个方面，第一，他将经典叙事学元素成功而恰当的融入节目的策划和编排中，将一场电视真人秀改装成了一部电视情景连续剧，紧抓观众眼球，吊足观众胃口，进而获得高收视率；第二，节目中嘉宾的言论和行为在某种程度上迎合和反映了当下社会中大多数的人审美心理和现实心态，符合了多数受众的心理预期。
