摘要：新媒体的出现对于传统媒体尤其是报纸产生了强大的冲击，给报纸的生存带来严重的威胁。但从历史来看，二者并非单纯的竞争对手，而同样是合作伙伴。近年来，新媒体技术获得了长足发展，我国基本上已经具备了广电网、互联网、移动通信网之间进行深入合作的技术条件。2010年7月，我国正式开始在一些城市进行三网融合试点。在这样的背景下，传统媒体之一的电视或迎来“复兴”，而报纸在三网融合的进程中与新媒体的竞合关系也会更加深化。本文试以《现代快报》为例，探析报纸与新媒体的竞争与合作，以及这种关系的发展趋势。
【关键词】 三网融合 报纸 新媒体 竞争 合作
ABSTRACT：The emergence of new media has exerted great influence on traditional media, especially newspaper, and it also has brought serious threats to the survival of newspaper. But In its historical perspective, new media and traditional media are not pure competitor, they are also partner. In recent years, new media technology has achieved great development, and our country basically has mature technical conditions on which the telecommunications networks, cable TV networks and the internet can have further cooperation. In July of 2010, China formally started the integration of telecommunications networks, cable TV networks and the internet in some cities. Given this background, the revival of TV which is one of traditional media is coming, and the competition-collaboration relationships of newspaper and new media will deepen in the process of three nets fusion. This paper tries to take "modern bulletin" as an example to analysis the competition and cooperation of newspaper and new media and the developmental tendency of this relationship.
[Key words] conver-genceofthreenetworks（C3N） Newspaper new media competition cooperation
