论环保意识在书籍装帧中的应用_艺术设计.DOC

摘要：书籍设计作为视觉传达设计领域的一个特殊门类,具有传播信息,给读者美的享受等重要的美学和社会功能。但是现在越来越多的人认为书籍设计的美观是决定读者的外在因素，而给书籍“装上”浮夸的枷锁。在市场经济和多元文化的冲击下,书籍设计环保意识面临一系列问题与困惑。放眼世界,与时俱进,如何将传统设计文化与环保结合起来,提升书籍设计水平,是书籍设计面临的一项重要任务。

　　　环保意识书籍的设计不仅仅是为了达到吸引人们的注意力，而且更是一种出自对环境保护的宣传效果。本文试着以绿色环保设计为基点，对其内涵及具体的设计方法进行分析。透过绿色环保对书籍设计重新解读。探寻书籍装帧中绿色环保的创新表现，使环保意识书籍赋予更深的时代特色。

关键词：绿色设计； 书籍设计； 绿色材料

Abstract：Book design visual communication design as a special category, with the dissemination of information to the reader's enjoyment of the United States and other important aesthetic and social functions. But now more and more people think that books designed for readers of the external appearance is to determine the factors, to the books, "loaded" exaggerated yoke. In the market economy and the impact of cultural diversity, the book design a series of problems faced by environmental awareness and confusion. World, the times, how culture and environmental protection of traditional design combine to enhance the level of book design, book design is facing an important task.

　　　Environmentally conscious design of books not only to attract more attention, but also an effect from the publicity of environmental protection. This article is trying to green design as the basis and the specific design of its content and method of analysis. Green on book design, through re-interpretation. Search for book design in green innovation performance in the books given to a deeper awareness of the times.

Key words： green design； book design； green materials