【摘要】近年来，电视市场发展迅速，地方电视台在激烈的竞争环境中，生存发展空间被挤压得很小。然而，为了迎合时代潮流，抢占电视市场，我国各大电视台走起市场化发展道路，不断增加娱乐类节目的播出场次数和时间。这些娱乐类节目，一方面在丰富广大人民群众精神生活上做出了巨大贡献；另一方面，由于一些电视台急于出节目，出现了一些节目质量上的问题，导致出现电视节目过度娱乐和低俗化倾向。广电总局为此下发“限娱令”政策，省级卫视都纷纷开始进行整改。在这样的新政策环境之下，地方电视台因为不在受管理范围内，可以说是迎来了一次重新向前发展的机遇。
文章通过分析“限娱令”政策下，地方电视台面对的机遇和挑战，促使地方电视台可以在行业竞争中获得更稳定的发展。
【关键词】限娱令 ；地方台 ；发展机遇
Abstract：In recent years, the TV market is growing rapidly, survival and development of space for local television in the competitive environment is squeezed very small. However, in order to cater to the trend of the times, seize the television market, China's major television stations to go from a market-oriented path of development, increasing the frequency and duration of the entertainment programs broadcast field. These entertainment programs, on the one hand, in the spiritual life of the rich the masses to make a great contribution; the other hand, some television stations rush to the program, there has been some on the quality of programs, resulting in excessive entertainment and vulgarization tendency of television programs . SARFT for this limit the entertainment to make policy issued by the provincial TV channels have for rectification. Under this new policy environment, local television stations are not subject to the scope of management can be said to usher in a re-development opportunities forward.
By analyzing the "limited entertainment to make" policy, opportunities and challenges faced by local television stations, prompting local TV stations can be more stable development of competition in the industry.
Key words：Limit Entertainment Order ； Local television stations ； Development opportunities
