摘要:一直以来，企业间增加利润的方法主要有：降低生产成本，改善产品品质和扩大销售等。进入21世纪以来，企业在这三个方面已日渐成熟，所增加的利润也遇到瓶颈。在此，许多企业逐渐将目光转向服务间的竞争，而在服务行业，现代物流服务尤其令人关注。
高效、合理的物流控制，能改善企业的生产环境，协调生产、流通的各个环节；并能最大限度的节省人力、财力等资源，节省时间，进而为企业获得更大的竞争优势，获得额外的利润。这也是“第三利润源”理论的基本观点。
本文从逆向物流入手，通过分析逆向物流与正向物流的相关联系，来进行分析重庆博泽的逆向物流具体操作，给出其在实现逆向物流合理化、科学化途径上的一些缺陷，并给出进行改进的探讨意见。
关键词：逆向物流 利润源 理论联系实践 改进
ABSTRACT:All along, the methods the enterprises applied to increase profits are: to reduce production costs, improve product quality and expand sales. In the 21st century, companies in these three areas has become more mature, the increase in profits also encountered bottlenecks. At this point, many companies are turning increasingly inter-service competition, and in the service industry, modern logistics services of particular concern.
Efficient and rational logistics control, can improve the production environment, coordinating production, circulation of all aspects; cost-saving and maximize human, financial and other resources, save time, and helpful for enterprises to gain greater competitive advantage, to obtain additional profits. This is the basic ideas of "the third profit source" theory.
By means of analyzing the relationship of reverse logistics and forward logistics, relevant contacts, combined with relevant practical experience, analysis of reverse logistics Chongqing Brose specific operation, this essay is given realization on reverse logistics rationalization, scientific way of some recommendations, and other proposals.
Keywords： Reverse logistics, profit source, theory with practice, improvement
本论文是在查阅了逆向物流相关资料，采用理论结合实践方法的基础上进行的。文章的大体结构为：首先对逆向物流进行了相关阐述，并结合博泽公司的逆向物流运用现状提出相关需要改进的地方，最后提出相关改进建议。
文章的主要内容为：①简述进行该研究的背景，当前物流管理的发展概况。论述企业发展逆向物流的必然性；②对博泽（重庆）的正向、逆向物流发展现状进行描述，并发现其中的问题，提出问题；③针对目前的现状和问题，提出自己的改进建议，探讨优化逆向物流的方法。
