摘要：20世纪末，随着经济全球化进程的加快，企业分工越来越明确，我国的信息产业和新兴经济体开始迅猛发展，许多第三方服务企业也逐渐成长起来，在我国经济发展中占据越来越重要的地位。但是由于我国物流企业发展仍然处于初期，市场秩序较为混乱，存在企业规模偏小、物流服务单一、信息化程度低、物流企业运作不规范、物流企业专业人才匮乏等问题，中小物流企业的发展亟待寻找新的出路。
同时，随着产业结构的不断调整，物流企业之间而对竞争日益激烈，如何提升企业的服务水平是物流企业能够持续发展的重要因素；企业服务水平的提升最终目的也就是提高客户忠诚度，提高客户忠诚度也就成为提高企业利润的重要来源，因此本文主要从第三方中小物流企业开展客户忠诚营销的角度出发，在理解第三方物流企业和忠诚营销相关概念的同时，分析中小物流企业开展忠诚营销的重要意义并进行SWOT分析，深度发掘中小物流企业开展忠诚营销所存在的问题和障碍，并有效寻找提升中小物流企业发展服务水平的途径和方法，进一步促进和规范我国物流市场的发展。
关键字：中小物流企业 服务 忠诚营销
ABSTRACT：Since the end of 20th century, the process of economic globalization became fast,and companies’ division of labor is more and more clear, China's information industry and t emerging economies began to develop quickly. many third-party service companies have gradually grown up in China's economic development account for a growing important position. However, due to the development of logistics enterprises in China is still in its infancy, the market order is quite chaotic. The market of logistics appeared small-scale enterprises, logistics services single, low level of information technology, logistics, business operations are not standardized, logistics enterprises lack of professionals and so on. The development of small and medium sized logistics enterprises urgently find a new way.
Meanwhile, with the continuous adjustment of industrial structure, logistics enterprises’competitive is increasing. How to enhance the level of service is an important factor on the sustainable development of logistics enterprise ,and increase customer loyalty has become an important source of corporate profits increase. So this paper mainly from the third party of small and medium sized logistics enterprises to carry out the perspective of customer loyalty marketing, to understanding the related concepts of third-party logistics and loyalty marketing, and analysis the importance of small and medium logistics enterprises to carry out the loyalty marketing and go SWOT analysis on it. Finally finding out the existing problems and obstacles on the depth of excavation small enterprises, and to find effective ways to enhance the level of small and medium sized logistics, in order to further promote and regulate the development of China's logistics market.
Key words:Small and medium sized logistics enterprises；Services；Loyalty marketing
