摘要:沃尔玛作为全球连锁超市的龙头企业,它去的成功的关键因素就在于他拥有一个强大的物流配送系统。在这个系统中,充分应用了自动补货系统,条码技术,全球定位系统等先进的物流信息技术。在本篇论文中,我们研究了沃尔玛为什么会在全球范围内取得成功,他的配送模式是如何建立起来的,分析了为什么这种模式在中国却行不通。通过分析我国连锁企业的现状,以及物流业发展的滞后,寻找出解决难题的对策。沃尔玛成功的模式的哪些经验值得我们借鉴。
关键字 配送模式 配送中心 解决对策
ABSTRACT:The success of WalMart, the leading enterprise in global chain supermarket, may mainly attribute to its well-developed logistics system. Within the system, WalMart makes full use of advanced logistics information technology, such as automatic replenishment, barcode technology, global position system, etc. In this paper,We investigated why the success of WAL-MART in the global scope.His distribution is how to build up,Analysis of why this pattern in China doesn't work in practice.Through the analysis of the present situation of our chain enterprises.Lag as well as the development of logistics industry.To find out the countermeasures to solve the problem. What experience the success of WAL-MART mode is worthy of our reference.
Keywords:Distribution mode;Distribution center;countermeasure