摘要:本文主要目的是研究苏宁线上线下销售模式中的物流配送环节。首先简要介绍了苏宁公司的发展概况，介绍了苏宁目前的物流配送现状，包括苏宁目前物流基地的总体建设情况，并大致介绍了其物流配送发展历程中的四个阶段，指出苏宁物流配送模式主要是其自建的物流体系。接着对当前零售企业线上线下的发展状况进行了分析，探讨零售企业线上线下协调发展的必要性，然后简要介绍了苏宁目前线上线下协调发展的现状，并指出目前苏宁线上线下销售模式的物流配送环节主要存在的几个问题，然后针对苏宁线上线下销售模式协调发展当中存在的这些物流配送问题提出了一些对策和解决方案。
关键词： 苏宁 物流配送 线上线下
Abstract: This paper mainly distribution according to the pattern of sales Suning online and offline in doing the study,Firstly, made a brief introduction of Suning, introduces the status quo of the physical distribution Su Ning, and generally introduces the development of logistics and distribution of the four stage and the self built logisticsmode. The development of the retail business of online and offline analysis, discusses the necessity of online and offline retail enterprise coordinated development, and then briefly introduces the current situation of the development of collaborative Suning currently online and offline, and several problems are introduced, finally try toput forward some countermeasures to Su Ning linelogistics and distribution problems in the coordinated development of online sales mode.
Keywords: Suning Logistics and distribution Online to offline
