摘要:随着中国入世以来，与各国间的贸易往来日渐频繁，汽车工业作为关系到国民经济的支柱产业，有着极其重要的地位。汽车零部件是汽车工业的基础，支撑着整个汽车产业供应链的发展，是必不可少的因素。近年来，我国汽车零部件产业取得了卓越的发展，自21世纪以来进入到快速发展阶段，其成果更是有目共睹的。但随着汽车零部件出口额的不断提高，越来越激烈的竞争也随之而来，我国零部件制造企业在拥有国家政策大力扶持等诸多竞争优势的基础下，也面临着内外不同因素的严峻考验。丹阳市汽车零部件产业起步于上世纪80年代，经过了三十多年的发展，成为江苏省重点培育的100个产业集群之一。丹阳市目前拥有800余家汽车零部件生产企业，涉及产品400多种，产量居全国前列。虽然丹阳市汽车零部件产业无论从规模上，还是创新水平、市场开发等方面，都取得了卓著的成效，但业内人士分析认为，该市汽车零部件产业仍存在诸多不足亟待解决。技术研发，引进人才，产业转型升级等仍需要落实到具体行动。因此，丹阳汽车零部件出口企业需要抓住国际大环境下内部优势与外部影响因素的有利之处，化解不利影响，把握机遇，直面挑战，才可以在激烈的国际竞争中游刃有余，从容不迫。这不仅影响到出口企业的长远利益，更关系到我国汽车零部件产业未来的发展状况。
本文首先对丹阳市汽车零部件出口发展现状进行分析，介绍了我国汽车零部件产业目前的发展概况，丹阳市汽车零部件出口龙头企业及其主要产品特点；其次以SWOT分析法为基础探讨了丹阳汽车零部件产业现阶段的出口状况，包括在国际大环境下面临的机遇与内部优势情况，再从企业自身与企业外部因素出发，分析了出口存在的主要问题以及在国际市场中面临的挑战；最后在此分析基础上对丹阳市汽车零部件出口竞争力进行综合讨论，从几个层面给出了应对之策和建议。希望本文粗浅的探究可以为丹阳市汽车零部件出口企业在贸易壁垒等复杂的国际市场中寻求突围之路略尽绵力。
关键词：SWOT分析；可持续发展；国际竞争；核心技术
Abstract:Since China's WTO accession, and trade between countries increasingly, the auto industry as the pillar industry of national economy, has the extremely important position. Auto Parts is the basis of the automotive industry, supporting the development of automobile industry. In recent years, China's auto parts industry has made remarkable development, since the 21st century has entered the stage of rapid development. But with the constant improvement of the auto parts exports, more and more fierce competition comes, our components manufacturing enterprises are facing different factors inside and outside. Danyang auto parts industry started in the 1980s, after thirty years of development, becomes one of the industrial clusters in Jiangsu province. Although Danyang auto parts industry in terms of the size or the level of innovation, market development, etc., has achieved outstanding results, the city's auto parts industry still has many deficiencies need to be addressed. Technology, talents, upgrades industries still need to act. Danyang auto parts export enterprises must seize the international environment of the advantages and external influence factors, dissolve the adverse impact, grasp the opportunity and face challenge can in the fierce international competition. This not only affect the long-term interests, more related to the development of China's auto parts industry in the future.
This article first analysis Danyang auto parts export development present situation, describes the present situation of the auto parts industry current development of our country, Danyang auto parts export enterprises and the main product features; Secondly on the basis of the SWOT analysis method is discussed in Danyang auto parts industry's current export situation, including in the international environment faced with opportunities and internal advantages, then starting from the enterprise itself and the external factors, analyzes the main problems of export as well as challenges in the international market; Finally on the basis of this analysis to Danyang auto parts export competitiveness comprehensive discussion, from several aspects the solution and suggestion was presented. Hope this superficial probe to Danyang auto parts export enterprises in the complex international markets such as trade barriers I am contributing some ways of breakthrough are seeking.
Keywords SWOT Analysis; Sustainable Development; International Competition; Core Technology
