关键词：利益 矛盾 妥协 实证主义
Abstract:Legal and ethical concern is national and collective interests, advertising focus is on individual interests. So the problem is that between them the same group interests issue between individual interests. This is a never been there, and never get to really solve the problem, but there are ways to make the relationship between the two becomes more ease and even more intimate. Advertising for advertisers personal interests (here only say commercials), legal and moral is to the interests of the state and society, their interests are not necessarily identical, which leads to contradictions, which is the root cause of confrontation, but but the two are interdependent, who left who can not exist, so they are also mutual compromise, like the negotiations, which depends on the degree of compromise of both how much chips. From the Essentially the problem is much simpler, but the actual operation of the various procedures and methods can not be proved without observing the history, can not be proved without observing the reality, can not be proved without observing the future, which is called positivism, but also the so-called practice is the sole criterion for testing truth.