摘要:广东是我国第一外贸大省，外贸总量已超过世界上很多国家和地区。在广东省的出口贸易中，家具进出口一直占有很大比重，特别是东莞的大岭山镇，其家具出口总量在广东省甚至全中国都占有很大的份额。在经历了金融海啸之后，受到了外需疲软、利润空间小、人民币升值、原材料价格上涨、人力成本上升、贸易壁垒层出不穷、产业竞争增大等因素的叠加影响，大岭山镇家具出口在突破2009年的破冰之旅后仍然危险重重，如履薄冰。文章在深入分析大岭山镇家具业在金融危机之后面临的困难和挑战的基础上，提出应充分调动各方面积极因素，抓好企业自主创新，促进产业优化升级，打造国际品牌，创新营销模式，以增强大岭山镇家具的国际竞争力，使大岭山镇家具出口往稳定良好的方向发展。
关键词： 家具出口 ，出口竞争力，自主创新，产业优化升级
Abstract:Guangdong province is the largest province of China's foreign trade, in which foreign trade volume has exceeded many countries and regions in the world. Among the export trade in Guangdong Province, the imports and exports of furniture has occupied a large proportion, especially in Dalingshan Town, Dongguan City, which the total export of furniture have a large share in Guangdong Province, even the whole China. Affected by the aftermath of the financial tsunami, the weak external demand, small margins, RMB appreciation, rising prices of raw materials and labor costs, trade barriers, increasing competition on industry and other negative factors, the situation of the furniture export in Dalingshan Town is still dangerous after breaking through the ice-breaking event in 2009, as if treading on thin ice. Based on the analysis of the difficulties and challenges what the furniture industry in Dalingshan Town is faced, this article puts forward the idea that all positive factors should be fully mobilized and paying intense attention on the self-dependent innovation, accelerating the upgrade and optimizing of the industry, creating international brand, innovating marketing model so as to strengthen the international competitiveness of furniture export in Dalingshan Town and lead the trade to a steady and healthy development.
Key Words： Furniture exports, Export competitiveness, Independent innovation, Industrial upgrading
