摘 要:随着财务战略理论的发展，企业从战略的角度获得可持续盈利成长能力最大化和创造新的竞争优势，已成为财务会计界关注的热点之一。汽车工业作为我国市场经济的支柱产业，感受到西方经济强国带来的压力和复杂多变的经济环境所造成的巨大冲击。汽车业上市公司是汽车工业的精英和骨干，对财务活动进行全局性、长期性、独立性的战略规划有利于公司可持续发展。
首先，本文对财务战略和生命周期相关理论做出述评，使我们对基于生命周期的财务战略有一个系统的了解，为后续的实证研究提供坚实的理论铺垫；然后，通过建立公司财务战略评价指标体系，对我国汽车业上市公司迸行实证分析。数据来源于我国40家汽车业上市公司2010年—2012年的财务数据和市场交易数据。通过统计分析，对融资战略、投资战略、股利分配战略现状进行分析与概括，得出了一些探索性结论，这些结论着重反映我国汽车业上市公司的财务问题。最后，分析了我国汽车业成熟阶段的行业状况，通过大量的实证研究得出，我国汽车业的发展趋势是适应产业成熟期的基本战略路线的。我国汽车行业的发展空间还很大，加强财务战略应用，让中国汽车在世界汽车行业占有一席之地。
关键词：财务战略；生命周期；汽车行业
ABSTRACT:With the development of financial strategic theory, the thought that enterprises should obtain the maximization of their sustainable profitable ability and create new competent advantage from the perspective of strategy have become the focus of financial accounting field. More complicated and changeable economic environment brings pressure to the automobile industry which is the pillar of economic development. In the face of abundant opportunities and serious challenges, it does benefit to the sustainable development of automobile industry listed companies, which are elites and the core force of the auto industry, to make the financial activities of the overall, long-term and independent strategic plans on managing companies.
At first, outlining the relevant financial strategic and life-cycle theory for the next paper, we can gain a comprehensive and systematic understanding of the financial strategy based on life cycle, for the purpose of providing solid foundations for further empirical research. Then through the establishment of financial strategy evaluation criteria system, this thesis analyzes empirically the automobile industry listed companies. Mainly The data mainly comes from financial report and market transactions report of China's 40 automobile industry listed companies in 2010 to 2012.The current situation of financing strategy, investment strategy and dividend strategy is analyzed and generalized through statistical analysis. We can draw out some exploratory conclusions which highlight the financial problems of automobile industry listed companies. At last, through a lot of empirical studies, the paper analyzes the automobile industry status in life-cycle stage of maturity and concludes that the development trend of automobile industry adjust to the financial strategy map of maturity stage. The China’s automobile industry developable space is very big; we should strengthen the study and implement of the financial strategy to help China’s automobile industry take a seat in worldwide market.
Keywords: Financial strategy; life cycle; automobile industry
