摘要:当今世界，全球化、金融化和信息化趋势推动着食品行业向更广泛、更深入的领域发展，食品产业的发展呈现出多元化特征，企业间的竞争也表现出多元化和全球化的格局。食品企业文化不仅能整合企业的各种资源，还有利于促进企业的健康、持续发展。本文主要通过分析高科技对我国食品企业的影响，进而剖析高科技对我国食品企业文化的深层次挑战，最后阐述了高科技发展的今天，我国食品企业文化建设的方向及政府对其发展的引导。
食品类产品广阔的市场和食品产业无限光明的前景，使得高科技在食品行业广泛应用，而高科技的发展不仅提高了食品行业生产技术水平，推动了食品行业工业化和现代化进程，而且还保障了人民日益增长的消费需求，促进了国民经济的发展。同时食品消费也在不断更新升级，人们对传统意义上的食品安全也有了新的认识，新的概念。近年来，我国食品安全事故不断发生，不仅曝露了我国与国外食品安全检测领域的产品和技术的差距，食品标准和检验制度的不完善，还直接影响了我国食品企业对外出口或经济合作的程序。
高科技的发展不仅影响到食品企业，还给食品企业文化带来了新的内涵：食品企业文化应树立以人为本的观念，重视人的价值，即人对企业发展的价值及企业对于人发展的价值，并以和谐理念为指导；应树立用户至上的观念，以诚信理念稳住老客户，发展新客户；同时应增强责任意识，承担相应的社会责任，并且与生态文化相结合，避免急功近利的自杀式发展；更要求趋于量化和法制化为企业运营提供安全保障。
因此，高科技发展的新时期，我国食品企业文化建设结合食品企业自身的特点和我国的国情，不但要更加突出“以人为本”，还要融入道德文化和企业伦理的概念，同时还吸取我国传统儒家文化思想的精华。
高科技对我国食品企业文化的影响，让我深深地感到：高科技发展的背景下，只有继承和发扬中华民族的优秀传统文化，吸收和借鉴人类先进文化，并通过政府理论引导、舆论宣传，以及我国特有的企业思想政治工作加以对企业文化建设的引导，才能建立起优秀的中国食品企业文化。
关键词：高科技；食品企业文化；以人为本；儒家文化；政府引导
Abstract:In contemporary world, global, financial and informational trends are driving the food industry to a wider, more in-depth field. Food industry shows the characteristics of diversity, competition among enterprises shows the pattern of diversification and globalization, too. Corporate culture of food is a new management style to adapt to the requirements of the times. It will be helpful to integrate the various business resources, and promote the business healthy and sustainable development. This paper analyzes the impact of high-tech on China's food enterprises as well as the deep-rooted challenge of high-tech to our country food corporate culture. This paper also expatiates the direction of our food corporate cultural construction and the guide of government in the new period of development of high-tech.
Broad market of food products and the infinitely bright prospect of food industries, make a wide range of high-tech applications in the food industry. The development of high technology has promoted the production technology level of the food industry, and impelled the industrialization and modernization process of food industry. The development of high technology has guaranteed the people's demand of increasing consumption, promoted the development of the national economy. Therefore, food expends unceasingly is also renewing the promotion, A new awareness and new concept of the traditional food safety have been discovered. In recent years, our country food safety incident occurred unceasingly, not only exposure our country and the overseas food safe examination domain's product and the technical disparity, the food standard and the examination system were imperfect, but also immediate influence Our country Food Enterprise foreign export or economic cooperation procedure.
High tech's development not only affects food enterprise, but also makes the corporate culture of the food industry have a new connotation: Food enterprise culture must set up the humanist idea, takes person's value, namely the human to enterprise development's value and the enterprise the value which develops regarding the human, and take the harmonious idea as the instruction; Must set up the user supreme idea, stands firm the old customer by the good faith idea, develops the new customer; Simultaneously must strengthen the responsibility consciousness, undertakes the corresponding community responsibility, and unifies with the ecologically-conscious culture, avoids suicide type development which is eager for quick success and immediate gain; With requests tends the quantification and the legal system changes into the enterprise operation to provide the insurance safeguard.
So, the high-tech development in the new time, union food enterprise own characteristic and our country's national condition, the building of the food corporate culture is necessary to highlight the “people-oriented”, integrates the moral culture and the enterprise ethics concept, and simultaneously has absorbed the essence of our tradition Confucian culture.
The high-tech to our country food enterprise culture's influence, lets me feel deeply that, only when we inherit and carry forward the fine traditions of Chinese culture, absorb and learn from mankind's advanced culture, and through government theory guidance, public opinion propaganda, and China's unique ideological and political work to guide the cultural construction, it can be established a good corporate culture of Chinese food in the new period.
KEY WORDS: high-tech；food corporation culture；people oriented；Confucian culture；government guidance
