The Politeness Principles are stated through the analysis of examples. By exploring these characteristics of business correspondence, the paper also provides the learners of business English with the techniques necessary for writing business...

Language is a very important tool for people to communicate with each other, people’s communicative activities need to be conveyed by language as well. Fuzziness is one of the basic attributes of language. The Language communication needs ...

With the constant development of electrical technology, business communication in the international trade has changed. In the past, telegram was the most common method of communication. It was a brief message which could be sent to most part...

Before a discussion can be developed in any detail, it is essential to have a clear definition of advertising. From different perspectives or purposes, the definitions might also vary. In English, the word “advertise” has its origin in “...

Interest has two levels of its meaning. First, the product or its advertisement should be interesting. Second, the advertisement should be designed or translated to a degree that the consumers will be interested in the product. As to getting...

This paper is typically divided into five parts. Chapter one is introduction, including the background of this research, data collection and layout of the thesis. Chapter two is literature review, and it is a brief introduction of business E...

This research applies Hutchinson & Waters's theoretical framework of needs analysis to survey 40 students in Business English major and 11 employees who are working in different companies. In the process of investigation, the negotiation abi...

Characteristics of universality and diversity of metaphor show the importance of its function in the business field, and comprehension of structural metaphor will be beneficial for business activities, and it is also helpful for economy deve...

The demand of Business English is increasing rapidly, so there are more and more studies of it. However, most of those studies are focused on its use in practice. It is necessary to study its vocabulary systematically. As we know, vocabulary...

then analyzes discourse cohesion and coherence in business correspondence writing from discourse structure, discourse cohesion and discourse coherence in detail. It is hoped that this study will shed some implications on business corresponde...