This article explores brand name translation relevance and strategies on the basis of Relevance Theory, and aims to better know brand name translation. It explores the brand translation techniques from English into Chinese through Procter & ...

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The paper also touches upon aesthetics theory and has drawn principles for brand translation from it. Then according to the aesthetics theory, strategies of translation are given. It is hoped that the thesis would be of certain instructive h...

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and the aesthetic value of these versions transferred to TT (target text) readers with an aim of highlighting the important role of aesthetics in translation. It is with hope that this research would help to provide reference for further stu...

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With its limitations, this thesis draws conclusions that it deserves paying a lot of attention to the C-E translations of the names of scenic spots, and the Dynamic Equivalence is more suitable to be a theoretical basis for it considers much...

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The use of naming, interjection, repetition, vulgar languages and cooperative principles all had certain influences when determine characterization and thus further affected the tone of the story. The conversations were longer and the conten...

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The other is there still some mistakes and errors frequently occurred so the translators should pay more attention and broaden their knowledge in order to avoid these error. A correct and formal translated city public sign will be a perfect “...

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The important thing is coexistence of good and evil so we should appreciate the good qualities and understand the bad qualities by treating others with sympathy and trying to see life from their perspectives....

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After the analysis of the binary opposition used between Harry Potter and Lord Voldemort, the conclusion is that Harry Potter series is not only the children literature, but also a textbook that helps readers learn and grow....

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Warum können die deutschen Autos sehr leicht und schnell in chinesischen Automarkt eintreten. Im Gegensatz dazu ist es fär die vhinesische Autos so schwer? Was ist noch nicht gut genug von den Menschen geschätzt und was fehlt der Automobi...

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As one of the significant criteria of carrying forward Chinese cuisine culture, the variety of Chinese menu has been increasing nowadays. With the globalization influencing our modern society, translation strategies play a vital role in prom...

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This dissertation first introduces the general situation on household saving between China and America. Then it analyzes the reasons from three aspects: the cultural diversity, the social security system and the financial credit system. Unde...

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English is widely used in the world now. Because of the different ways of thinking between different nations, different English variants come into being. In China, China English and Chinglish were born against this background. Both of them a...

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　In this dissertation, 20 pieces of TED talks in different areas – technology, entertainment, design, culture, art and global issue were selected as data. After analyzing the examples, it was possible to sum up 11 important figures of sp...

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To begin with, the differences of national characteristics in French wine’s marketing and Chinese liquor’s marketing are introduced and comparatively analyzed. Then there follows a discussion about the importance of national characteris...

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Though the little prince is a novella and a children’s book, it has profound meaning. This dissertation will try to explore the character that hides in the little prince. It will analyze from the perspectives of the different character bet...

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This thesis first offers the definitions of personal privacy to lay a theoretical foundation for the following elaborations. And the second part will select several typical cases to explore different types of personal privacy: reserve, solit...

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For this thesis, there are some limitations: Firstly, the main task design principles and task types in primary English classroom have presented, but there must be other principles and task types underlying the practical application of TBLT ...

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Rhetoric is the skill of using language in speech or writing in a special way that influences or entertains people. To express feelings and thoughts vividly and with more force, we, more often than not, resort to rhetorical devices, of which...

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When translating the tourist materials, the translator being in the middle of cross-cultural communication, takes care of the source text, the cognitive environment and the expectation of the tourists, and finally finds the optimal relevance...

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This dissertation attempts to make a in-depth analysis of the heroine in The French Lieutenant's woman, from the perspective of feminism, combining with historical background. How Sarah struggles for her self-hood and freedom, and how she fi...

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As to Chinese style fast food, although it is more healthy compared to western style, it lacks general popularity because it lays emphasis on national characteristics. Therefore, to develop Chinese fast food business, it is necessary to make...

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In recent years, Chinese has gained unparalleled attention with the unceasingly deep-going communication between China and other countries. Correspondingly, idioms being an important part of Chinese language, how to translate them has also b...

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Recently, the contact between China and the USA becomes deeper and deeper. Many researchers have attached great importance to the studies of the differences in business communication between the two countries. Accordingly, kinds of studies h...

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This paper looks back at a lot of previous works on the definition and study of metaphor in different fields. Conceptual metaphor theory is a milestone in metaphor research. Then it can be divided into three types of metaphors in English aut...

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A Rose for Emily, a very famous short novel which is set in the town of Jefferson in his imaginary Yoknapatawpha County. Emily is the major character, who as the symbol of a tradition and value which imply the contrast between her insistence...

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First of all, this thesis is discussed the definition of dual personality. Second, it is given an analysis of Edmond’s dual personality according to the definition of dual personality. Furthermore, it is proved that a person’s personalit...

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In this thesis, the author did a investigation with a questionnaire and an interview to look into the situation about reading strategies of freshmen of English majors of Zengcheng College. Through the survey and analysis, I found out that mo...

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This dissertation sets the title translation as an individual part of translation and aims to get better known about the translation of titles of English songs by analyzing the existing problems and putting forward of some solutions. This st...

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Having finished reading the related materials, the thesis paper attempts to do the study from the perspective of pragmatics. The study is based on the theoretical framework of Speech Act Theory. The Speech Act Theory is the foundation of the...

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Domesticated translation and foreignized translation are two important translation strategies that translators use to process the differences. For many years, in the translation industry, the discussions about the two translation strategies ...

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