Abstract:National image means the other countries’ (including single person, organizations and governments) comprehensive commends and completed expressions. In the background of globalization, the present international public opinions are mainly dominated by the western media, especially by the American ones. Consequently, our national image in the international society is mainly constructed by the western media. CNN is one of the most influential western communication companies and its online news can be delivered to the whole world. However, because of the spectacular relationship of China and the U.S. and the differences of history and cultural tradition, China-related reports on CNN are the “invisible hands” which play an important role in the course of the construction of Chinese national image. This paper analyzes the differences of Chinese national image construction in CNN and China Daily online news, and then finds out the reasons of those differences by the Constructivism Theory and gives the personal views on constructing Chinese positive national images in the world.
Key Words:CNN; China-related report; national image; Constructivism;
中文摘要:国家形象是指其他国家(包括个人,组织和政府)对该国的综合评价和总体印象。在全球化的背景下,当前的国际舆论是由西方媒体,特别是美国媒体主导的。因此,西方媒体的报道建构了我国在国际社会中的国家形象。CNN是西方具有影响力的传媒公司,世界各地都能接收到其下的在线新闻。因为中美特殊的国家关系以及历史与文化传统的差异,CNN的涉华新闻以变成了一只巨大的“看不见的手”,在中国国家形象的构建方面起着非常重要的作用。本文从建构主义的角度对CNN和中国日报在建构中国国家形象方面的差异进行分析,找出其原因并对构建积极向上的国家形象提出个人见解。
关键词:CNN;涉华报道;国家形象;建构主义