摘要:随着经济全球化趋势的进一步加强，我国的经济也取得了飞快的发展。我国人民生活水平的不断提高，汽车逐渐由奢侈品向耐用品方向转化，轿车作为代步工具开始走进千家万户，成为百姓消费增长的一个基本趋向。各大国外汽车生产商也纷纷进入抢占中国市场，竞争剧烈。尽管当前我国汽车行业正面临着各方面的挑战，汽车行业在面临很大的压力，但还是要想尽方法来实现业绩的增长。为了能够在激烈的市场竞争当中占有一席之地，企业也在不断推出各种新的营销策略。
本文主要通过研究国内外汽车的营销模式，分析我国汽车营销存在的问题。根据私营的汽车进口贸易公司自身的特点，针对我国汽车营销存在的问题，提出有效可行的营销策略，以全面提高竞争力。
关键词:私营 汽车进口 营销策略
ABSTRACT:With the trend of economic globalization, the further strengthening of our country's economy has achieved fast development. Our people's living standard continues to improve, gradually from the luxury car into the direction of the durables, cars began to enter millions of households as a means of transport, as people of a fundamental trend consumption growth. Major foreign auto manufacturers have also entered to seize the Chinese market, fierce competition. Although the current China's auto industry is facing various challenges, the automotive industry in the face of great pressure, but still want to try every way to achieve growth performance. To be able to compete in the fierce market place which, companies are constantly introduced a variety of new marketing strategies.
The article mainly through research domestic and foreign automobile marketing model, analysis of the automotive marketing problems. According to the private automobile trading company imports its own special for our automotive marketing problems, put forward feasible and effective marketing strategies in order to improve competitiveness.
Keywords: Private；Car import；Marketing strategy
