央视科教节目故事化叙事特点研究—以《走近科学》为例.doc

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中文摘要:科教节目是因应国家“科教兴国”方略,以提高国民素质为宗旨,以教科文题材为内容的专业电视频道。不少电视媒体因为科教节目办得有声有色而名声大振,科教节目也与时俱进。如央视的《走近科学》、《讲述》等。虽然我国的科教节目在不断成熟和完善,但是,目前众多电视科教节目故事化也出现了不少问题,如:事件发展开放性与叙事封闭性的矛盾,强调事件的故事性与过度干涉事件发展的矛盾;追求栏目个性化品格与屈从商业利益的矛盾等已经成为限制科教节目发展的主要障碍。本文以《走近科学》栏目作为研究对象,分析央视科教节目故事化叙事特点。并试图从中找到适合央视科教节目故事化的发展的道路,从而有利于解决电视科教节目故事化中存在的问题。

关键词:央视科教节目 故事化叙事

 

Abstract:Science and education programs is to" revitalizing the nation through science and education" strategy, to improve the quality for the purpose, to UNESCO themes of professional TV channel. Many TV media as a science and education programs do be full of sound and colour and fame, science and education programs is also advancing with the times. As CCTV's" Science","tell about" and so on.Although our country's science and education programs in the mature ceaselessly and perfect, but, at present, many science and educational TV program stories also appeared many problems,Such as: events open and narrative closure of contradiction, emphasize the story events and the event itself development objective contradiction; the pursuit of individual character and submits to the column of commercial interests contradiction has become a major obstacle to the development of science and education program limits.In this paper, in order to" approach to science" column as the research object, analyzing CCTV story narration characteristics of science program. And attempts to find suitable for CCTV science program story of the development of the road, which is helpful to solve the science and educational TV program story problems.

Key words:CCTV science program Story narration