摘 要:近年来,随着我国经济持续、快速的发展,以及对外开放程度的不断提高。在这个基础上,催生了“经济型酒店”这个新兴行业。经过几年的发展,我国经济型酒店已经初具规模。本文从中国经济型酒店现状分析入手,第一章为本篇绪论,交代了本文的研究背景及研究意义。并通过一些调研方法,整理出一些数据。第二章及第三章通过对经济型酒店一些特征和分类的介绍,显示出了经济型酒店当前发展的现状,并就此出现的一些问题,给出了一些建设性的对策。第四章通过运用SWOT分析法,对我国经济型酒店发展的威胁及机遇提出了自己的看法。并针对这些出现的问题和机遇,提出了一些解决方案,筹划了经济型酒店的美好蓝图。第五章就前几章节研究得出的结论,给予中国经济型酒店发展提出了一些个建设性的对策。
关键词:中国经济型酒店;发展战略;解决方案
ABSTRACT:In recent years, as China's sustained and rapid economic development, as well as the continuous improvement of openness. On this basis, the birth of the "budget hotel" this emerging industry.After several years of development, China's economy hotel already begun to take shape.
This paper analyzes current situation of China's economy hotel start out for this first chapter introduction, explained the research background and significance. And through a number of research methods, sorting out some data. Chapter II and Chapter III by Motel introduce some of the characteristics and classification, showing the current economy hotel development status, and in this regard some of the problems, gives some constructive countermeasures. Chapter by applying swot analysis, development of Chinese economy hotel threats and opportunities presented their views. And for these problems and opportunities, proposed some solutions, planning a budget hotel in a beautiful blueprint. Chapter V on the first few chapters study concluded, given the development of the Chinese economy hotel made a few constructive response.
Keywords: Chinese economy hotel; development strategies; solutions