摘要:随着中国教育的不断发展,高等学校涌现出一大批公益社团，这类社团不以盈利为目的，以培养学生能力为根本，能够在资金方面真正做到取之于学生，用之于学生，对于这类社团，是弘扬校园文化，丰富校园精神生活一个很好的载体，但是由于宣传力度不大、学生对此类社团并没引起足够的重视，并出现学生对此类社团的不信任等原因，使得这类社团的存在空间越来越小，营销工作越来越难做，自然社团发展就受到阻碍，解决此类问题是比较迫切，并且棘手的，本文就是根据我校公益社团的管理经验，对此类公益社团的营销策略来做研究。
本文对国内外的相关文献，进行归纳、梳理，了解到当前国内外学者对于校公益社团的所持有的价值观，以及校公益社团的营销现状，并总结出的优秀的营销策略。
然后，以徐州工程学院旅游协会为例，分析了它营销发展的方法及其营销策略。
最后，提出对于高校社团营销发展的启示以及建议,分别是情感营销和服务营销，最突出的当属情感营销。它分别从协调沟通的方式、心态、内容等进行研究，进而得出全文结论。
关键词 公益社团；情感营销；服务营销；营销策略
Abstract:With the continuous development of China's education, colleges and universities emerged a large public associations, such associations are not for profit, in order to cultivate students' ability as a fundamental, in terms of capital can truly taken from the students, giving back to students, for these societies, is to promote the campus culture, enrich spiritual life on campus a good carrier, but because propaganda is not, the students of such societies did not attract much attention, and the emergence of such societies student distrust reason that makes the existence of such space is getting smaller and smaller communities, marketing efforts more and more difficult, the natural community development can be hampered, to solve such problems is more urgent and intractable, this article is based on the management of our school community service, experience of such public benefit corporation's marketing strategy to do research.
This article related literature at home and abroad, to summarize, carding, learned scholars at home and abroad for school welfare associations held values and status of the school community service, marketing, and summed up the excellent marketing strategy.
Then, Xuzhou Institute of Tourism Association, for example, analyzes the development of its marketing methods and marketing strategies.
Finally, the development of the university community marketing inspiration and suggestions are emotional marketing and service marketing, undoubtedly themost prominent emotional marketing. It is a way of communication from the coordinator, respectively, attitude, content, conduct research, and then draw full conclusions.
Keywords:For community service;Emotional marketing;Service marketing;Marketing strategy
