摘要：京东商城是国内最大的B2C购物平台，自涉足电子商务来，其年交易额均达到200%的增长，在业务增长的同时还能保持优质的服务是源于较为完善的物流配送系统的支持，但业务的增长还是远远超过了配送系统的建设和改进，京东在物流配送方面也有了自己的诸多烦恼。
在B2C电子商务迅速发展的今天，物流配送是体现整体发展水平的指标，合理的选择配送模式可以帮助企业节省成本，提高核心竞争力。本文以京东商城为例，对其配送模式现状进行调查分析，用AHP等方法对其配送模式进行选择，最后结合京东商城物流配送现状，对京东物流配送模式发展提出建议。
关键词：京东商城 配送模式 自营物流 第三方物流 AHP法
ABSTRACT：Jingdong Mall is the largest B2C shopping platform, self involved in electronic commerce, and its transaction volume remained 200% growth in the business growth while maintaining the quality of service is derived from a more comprehensive distribution system support, but business growth is still far more than the distribution system construction and improvements, Jingdong logistics and distribution in many areas also have their own troubles
In the rapid development of B2C e-commerce today, logistics and distribution are indicators reflect the overall level of development, a reasonable choice distribution model can help companies save costs and improve core competitiveness. In this paper, take Jingdong Mall for example, status of the investigation of its distribution pattern analysis, using AHP and other methods to choose their distribution model. Finally Jingdong Mall logistics situation, Jingdong logistics model for the development of recommendations.
Keywords：Jingdong Mall; Distribution model ;Self-logistics ;Third-party logistics ;AHP method
