摘要:我国是自行车生产、消费和出口大国，却不是创汇大国。产量与品牌质量发展不同步使我们不能取得应有的利润，享有应有的品牌价值。即使产量的增加，非但没有带来更多的经济利益、使市场地位有更强有力的话语权，还令我们不断遭受贸易制裁，反倾销事件也有上升的趋势。因此扩大自身品牌的知名度与市场份额成为现在我国自行车行业的当务之急。本文结合迈克尔波特的国家竞争优势理论，分析我国自行车产业的优劣势，提出发挥自行车行业的竞争优势，寻求发展机遇的对策建议。
关键词：自行车行业,国际竞争力,创汇
Abstract:China's bicycle production, consumption and export country, is not the creation of the interests of big powers.Production and development of brand quality is not synchronized so that we can not gain the profits, and enjoy the brand value.Increase in production, not only did not bring more economic benefits and market position have a stronger voice, we continue to suffer trade sanctions, anti-dumping incident is an upward trend.Thus expanding their own brand awareness and market share to become the top priority of China's bicycle industry.In this paper, the theory of Michael Porter's Competitive Advantage of Nations, analyzing the advantages and disadvantages of China's bicycle industry, proposed to play a competitive advantage of the bicycle industry, and to seek development opportunities suggestions.
Key Word: Bicycle industry,National competitiveness,Create interest
中国自行车业要想从出口大国转型为创汇大国，贸易大方向是以原有的贸易方式巩固当今的发展中国家等新兴市场。针对欧美以及日本市场必须改变“薄利多销”出口战略。自行车“薄利多销”的出口战略必须改变，产品必须逐步朝“以质取胜”，“以中、高档为主”和“以高附加值为主”的方向发展。而在生产、管理方面要从高层到基层贯彻实施精益化生产，严格培养员工的质量意识，才能逐步把中国的自行车行业做成创汇大国的重要产业。
