[摘要]：人民币升值对我国出口贸易具有消极和积极影响，消极影响体现在：不利于外贸企业产品的出口；影响外资对我国投资的积极性；失业压力会增大等。积极影响体现在：促进我国产业结构的调整；有助于我国形成稳定的经济增长趋势；有利于改善贸易条件；促使企业转变经营机制，增加自主创新能力；平衡与缓解各国贸易矛盾。应对人民币升值我们可以从国家和企业自身两个层面采取对策，国家层面的对策有：实施由外向型像内需型转变战略；调整贸易构造，促进产业升级；积极推进对外贸易创新，降低我国贸易的国别依靠；健全外贸服务体系，扫除非市场障碍。企业自身的对策有：实现产品升级，打造自主品牌；开拓多元化市场；利用互联网，发展电子商务；加大走出去战略的实施力度；加强外汇专业人才的储备。
[关键词]：人民币 升值 出口贸易
[Abstract]：RMB appreciation to our export trade has negative and positive influence, the negative influence reflects in: foreign trade enterprise exports unfavorable; Affect foreign investment in China's investment enthusiasm; Unemployment pressure increases, etc. Positive influence in China embodied in: to promote the adjustment of industrial structure; Help our country to form stable economic growth trend; To improve the trade conditions; Promote the enterprise changing management mechanism, increase the ability of independent innovation; The international trade balance and relieve contradiction. Deal with RMB appreciation from the state and we can two layers countermeasure enterprise itself, the national level by the countermeasures are: implementation of export-oriented like domestic demand change strategy; Adjust trade structure, promote industrial upgrading; Actively promoting foreign trade innovation, reduce our trade country depend on; Perfecting the foreign trade service system, overcoming non-market obstacles. The enterprise itself countermeasures are: realize product upgrades, make the independent brand; Pioneering diversified market; Using the Internet, develop e-commerce; Increasing walk out the implementation of the strategy of dynamics; Strengthen foreign exchange reserves of professional talents.
[Keywords]：CNY Appreciation Export
