摘要:广东华源兴盛进出口有限公司是我国的最大的镀铝钢铁进口商，也是中国镀铝锌钢板的主要进口商，汇率变动一直是影响广东华源兴盛钢铁进口的重要因素。我国2005年7月实行汇率改革以后，人民币一直保持小幅增长的趋势。人民币的稳步增值，带来了一系列的贸易效应，提高了国际贸易的相对价格，提高了华源进口商品的竞争力。华源兴盛公司只有配合政府政策支持，树立风险意识，优化产品结构，加快产业升级，走差异化品牌道路，才能开拓更广阔的国际市场，在世界市场中保持可持续发展的贸易优势。
关键词：进口贸易，人民币升值，华源兴盛钢铁
Abstract:Guangdong Sino Source Import & Export Co,Ltd.is the worldbest prosperity in China import andthe largest coating aluminum steel importers, is China's aluminium zinc alloy steel plate with the leading importers, the exchange rate has been thriving import steel guangdong huayuan worldbest influence the important factors. China in July 2005 after the exchange rate reform, the yuan has maintained a small increase trend. The yuan appreciation steadily, brought a series of trade effect, to improve the international trade relative prices, improve the competitiveness of the goods of imports the present. We only cooperate with government policy thriving company support, set up the risk awareness, optimize the structure of products, speed up the industrial upgrading, divergency brand road, to develop a broader international market, in the world market keep sustainable development trade advantage.
Key Words：Import trade，RMB appreciation，Huayuan worldbest prosperity steel
综合看来，人民币升值是机遇，也是挑战。虽然它对企业的进口业务造成了一定冲击，却也是企业转型的大好契机。在政府宏观调控的举措下，将会有良好的发展环境，企业应主动面对挑战，根据自身不同情况，及时调整，把握机遇，在当前人民币进一步持续升值的预期下稳步发展，争取实现企业效益最大化。
