摘要：随着全球经济一体化进程的不断加快，美资在华跨国公司大量涌现和发展，美资在华跨国公司在跨文化经营活动中面临的跨文化冲突问题也受到广泛的重视。本文在研究美资在华跨国公司跨文化冲突问题的主要表现的基础上，分析了引起美资在华跨国企业跨文化冲突的主要原因，提出了解决美资在华跨国企业跨文化冲突的有效方法。研究表明，美资在华跨国企业跨文化冲突问题主要表现在沟通方式、管理方法和人事方面三个方面上，中美两国的价值观不同，美国的种族优越感和沟通方式与语言不同是引起美资在华跨国企业人跨文化冲突的主要原因，而通过树立正确的跨文化观念，建立统一的价值，实行管理本地化策略和加强跨文化培训是最适合解决美资在华跨国企业跨文化冲突的有效方法。
关键词：文化多元化 跨文化管理 文化冲突 企业文化
Abstract：Along with the continuing accelerating of the global economy integration, a large number of American Multinational Companies spring up and develop in China. The problems of cross-cultural conflicts in American Multinational Companies get much attention now. This article studies the three main manifestations of cross-cultural conflicts, and analyzes the reasons of cross-cultural conflicts of American Multinational Corporation in China, and proposes the solutions for the cross-cultural conflicts. The results of the research show that the three main manifestations of cross-cultural conflicts in American Multinational Companies are communication styles, management methods and staffing aspect. The different values, America's racial superiority and the different communication style and language American Multinational Companies are the main causes of cross-cultural conflict, and to set up a correct cross-cultural concept, to establish a uniform value, to carry out the management localization strategy and strengthen cross-cultural training is most effective way to solve cross-cultural conflict of American Multinational Corporation in China.
Keywords: Cultural Diversity, Cross-Cultural Management, Cultural Conflicts Corporation Culture
