摘要：近年来，随着我国对外贸易的快速发展，以及国内大规模的基础建设，压缩机产品在各领域得到广泛应用，国家和用户对产品的质量也提出更多的要求。
本文以松下·万宝（广州）压缩机有限公司在中国市场近几年的发展，结合压塑机市场的状况和发展趋势，对公司所面临的市场环境进行深入地分析。通过运用营销管理的基本理论和方法，用SWOT分析法对公司进行了全面评估。
关键词：压塑机 目标市场 营销策略 SWOT分析
Abstract:In recent years, with the rapid development of China's foreign trade, and domestic large-scale infrastructure construction, compressor products in various areas to be widely applied, countries and users to the quality of the products also puts forward more requirements.
Based on company is in the Chinese market in recent years of development, combined with pressure molding machine market status and development trend, the company market environment faced by the thorough analysis through using marketing management of the basic theory and methods,With SWOT analysis method has carried on the comprehensive evaluation to the company,
Keywords:compression molding machine target market marketing strategy SWOT analysis
