摘要:国际市场龙争虎斗，竞争激烈，我国多数电子制造企业在与著名跨国企业的竞争时依然处于弱势地位。而华为却在发达国家打开困窘局面，销售量迅速增长，在国际市场已经声名鹊起。作为中国民营企业的领导者，华为在对外直接投资主要实行的策略可以分为：跟着国家的外交路线走、实施战略联盟、成立研究所和坚持三高的管理模式等，从而在国际市场打响了知名度，成为世界五百强之一。树大招风，时移世易，彼时的华为也有人认为正在走向衰败，迎来业绩上的拐点和挑战。本文将先对华为成功的策略分动因、区位选择和战略联盟三个层面分析，从中看出华为在现今的时代会面临怎样的风险，从而提出自己的一些办法和措施。
关键词：华为 直接投资 策略 风险 措施
Abstract: The international market competition looks like a dragon and a tiger in the combat. Most electronic manufacturing enterprises in our country is still in a weak position in the competition with the world-famous multinational companies. Nevertheless, Huawei opened this embarrassing situation with the rapid growth in sales. As the leader of Chinese private enterprises, Huawei ‘s strategies implemented on the foreign direct investment can be mainly listed as follows: following with the diplomatic route, the implementation of strategic alliances, the establishment of research institutes and adhere to the three high management mode, which helped Huawei promoting brand awareness in the international market, becoming one of the World's Top 500.However, Time passed by and life changed, others think Huawei is in decline in performance and will have challenges. This paper will analyze Huawei’s successful strategy of motivation, location selection and strategic alliance to find what kind of risk Huawei would face in this day and put forward some solving methods and measures.
Key words: Huawei direct investment strategy risk measure
